Social Content
Creating content and stories for digital audiences.
Known online as Xobaer
I’m Abdullah Zobaer, known as Xobaer. I’m a creator, filmmaker and founder of GenXO.
I'm Abdullah Zobaer, known online as Xobaer. I create films and content, and I'm the founder of GenXO.
My path into this work has taken me through hospitality, content creation and filmmaking. I work in Bengali and English, bringing together experiences from the UK and Bangladesh.
My work spans social content, documentaries, branded films and podcasts. Through GenXO, I also work with businesses and creators on production, editing and studio projects.
This is where you can explore my work, get to know the person behind it and find the right way to connect.
A selection of education, filmmaking and creative recognition.
Official Selection — DEMO Film Category
I create work that starts with people.
My work spans social content, documentaries, branded films and podcasts. Some projects are made to entertain, some are made to start conversations, and some simply tell a story that deserves to be heard.
My journey has taken me through hospitality, content creation, filmmaking and business. Today, I bring those experiences together through my own work and through GenXO, the creative production business I founded.
Creating content and stories for digital audiences.
Telling real stories through people, culture and lived experiences.
Creating visual stories for businesses, brands and creative projects.
Bringing conversations, ideas and experiences to life through video and audio.
A documentary-led project exploring people, identity and everyday experiences.
A branded film created to tell a company's story through people and visual storytelling.
A digital storytelling project created for an online audience.
A podcast and conversation series bringing people and ideas together.
A visual collection from the world behind the work.
Speaking & Learning For universities, event organisers and creators interested in storytelling, filmmaking and building an audience: explore my teaching and speaking work, or get in touch about a session.
Session on storytelling, filmmaking and building an audience.
Conversation about content creation and the practical experience of building a creator business.
Practical ideas for developing stories through film, people and visual communication.
Practical approaches to creating consistent and engaging digital content.
Lessons and experiences from building a creative career and business.

GenXO is the production and creative business I founded. It brings together filming, editing, podcasts and studio services for businesses and creators. For production enquiries and studio projects, explore GenXO.
DEMO testimonial text showing the type of approved reference that would appear here.
DEMO CLIENT NAME
Founder, DEMO Company
DEMO testimonial text showing the type of approved reference that would appear here.
DEMO CLIENT NAME
Founder, DEMO Company
DEMO testimonial text showing the type of approved reference that would appear here.
DEMO CLIENT NAME
Founder, DEMO Company
DEMO testimonial text showing the type of approved reference that would appear here.
DEMO CLIENT NAME
Founder, DEMO Company
Follow Abdullah's work, films, ideas and creative projects.
For production and studio enquiries, explore GenXO.
For universities, event organisers and speaking opportunities.
For creative collaborations and ideas.
For students, creators and people interested in learning.
For updates, films and creative work.
Have something else in mind?
For a project, collaboration, speaking invitation or general message, tell me a little about what you have in mind.
Occasional updates on films, ideas and projects I'm working on.
Abdullah Zobaer — Creator. Filmmaker. Founder of GenXO.
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